Why Is Email Marketing Important?
Here are my top nine reasons why email marketing is important and how it may assist your business:
1. Maintain communication with your target audience.
Emails can help you keep your consumers updated. Consumers may check their email whenever it is convenient for them. It may give them the impression that you are thinking about them. This email may simply state, "Hi, you're on our mind; here's a special offer!" or "Here is an update on what has been going on here in recent weeks." Those who have subscribed to your email list have already agreed to receive these notes. So they'll probably appreciate these emails (as long as they're interesting), and it will increase consumer engagement.
2. Communicate with consumers in real time.
Litmus reports that 54% of all emails were opened on a mobile device. This is crucial and should be considered while developing any marketing strategy. Consumers are increasingly using their mobile devices to access not only emails but also other forms of media and information. Furthermore, well-designed emails convert at a higher rate on mobile than any other medium. Hit 'em while you're on the move!
Email has been a medium of communication for a long time—nearly 40 years in fact. Email has quickly become one of our primary modes of contact throughout the years. We've all been trained to respond to emails in some way. Whether to respond, forward, click through to something else contained inside the email, delete, buy something, or join up We usually do something with email. Knowing this, you may utilize email to direct consumers to your website, phone number, or any other call to action. In fact, email marketing accounted for more than 25% of all sales last year.
4. Email marketing is simple to track.
Most email marketing systems allow you to track what occurs after you send your email campaign. Delivery rates, bounce rates, unsubscribe rates, click-through rates, and open rates may all be tracked. This offers you a better picture of how your email campaigns are doing, which ones need to be tweaked, and which ones should be eliminated entirely. These indicators should not be overlooked. They are an essential component of your whole internet marketing approach. While numerous studies and polls give "optimal" statistics to strive for, it all depends on your sector and target audience. If your clients demand and expect daily emails, you should supply them. Sending too many emails to customers who don't want more than one per week, on the other hand, will boost your unsubscribe rate. It all comes down to knowing your clients and producing useful material.
Yes, we know you were hoping we'd get to this one. You can reach a large number of consumers for pennies on the dollar with each message. With email marketing, the cost per (potential) conversion is so minimal that I can't believe every organization doesn't participate or engage more frequently.
SendGrid, for example, charges $0.0006 cents per message at the Platinum Marketing Email level. You may send up to 12,000 emails every month for free with Mail Chimp. They also have bigger monthly plans for expanding enterprises with up to 600,000 subscribers, as well as high-volume sender options for anything over that. Vertical Response, another email marketing business, provides free email marketing for up to 4,000 emails per month and 1,000 email contacts. Subscription services are also available for high-volume senders.
So, while it may provide a substantial ROI, it may be prudent to pay someone to handle these efforts. According to Shout It Out Designs, operating a campaign with a 15,000-email database would take your organization roughly 152 hours each year. This would entail email composing, drafting, scheduling, sending, and so on, as well as handling any inquiries about offers, missing coupons, or other problems, and database maintenance, which would include adding and removing members, updating information, and doing other activities.
Now, let's discuss the role of email marketing in lead nurturing, also known as email lead marketing. The basic premise here is that your prospective consumers are at various phases of the purchasing cycle. Some may be in the consideration stage, while others may be conducting research and comparing options, and yet others may be ready to buy. Making buyer personas may assist you in determining what type of content to generate for each phase.
Businesses may target these groups more effectively by segmenting these clients into relevant email marketing lists. Customers want information to take them to the next step of the purchasing cycle; promoting the correct content may achieve exactly that. It's all about getting these prospects down your sales funnel as efficiently as possible, rather than as soon as feasible.
No, social media isn't the only channel that aids in brand exposure. Possessing a customer's or prospect's email address indicates one thing: they are interested in your company. By being top of mind, email marketing allows you to enhance that degree of interest and brand recognition.
This does not imply sending four daily emails to each and every consumer. That's a terrific way to make customers dislike you. Instead, experiment with email marketing to advertise your involvement in the local community. Too often, businesses use email marketing to sell their products while entirely ignoring the brand recognition component. By doing so, they are also preventing the ultimate prospect of gaining client trust and imbuing their brand with personality.
It is also timely.
Speaking about selling, selling, selling...
Yes, if approached correctly, one of the benefits of email marketing may be the sale of your items. It is critical to take advantage of all available client data and information. Sending clients a birthday special offer or informing them that their favorite meal is half off is far more successful than simply sending them a menu.
This email marketing method also allows you to promote seasonal specials, such as a Christmas special or an annual sale. Create a feeling of urgency for any offer; clients are far more inclined to purchase when a bargain is about to expire.
8. Almost everyone uses email.
According to a Hubspot poll, 91% of customers use email. That alone should persuade you to investigate the tool. Unless your sector accounts for the remaining 9% (hint: it doesn't), email is a fantastic way to contact customers. Not only can you send them discounts, deals, new items, and other information, but they can also share and forward those emails to anybody they choose. Encourage clients to share offers as much as possible as part of a strong email marketing plan. Do you recall brand awareness?
Email is extremely important in the B2B industry, where it is the primary mode of communication for 73% of organizations.
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